About Shama Kabani, CEO, The Marketing Zen Group
How to Better Your Business and Bolster Your Brand with Social Media
Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global online marketing company. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by FastCompany.com.
Shama is author of the best-selling book, “The Zen of Social Marketing,” and is an oft-quoted social media expert. Shama has been featured by Business Week, Dallas Morning News, Entrepreneur, Fast company, Inc. Magazine, The New York Times, The Huffington Post, the Wall Street Journal and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people and relevant perspectives. She also hosts multiple business and technology segments on TV.
Shama formed The Marketing Zen Group in 2009. Since then, the company has grown, includes 30 employees and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia and Central and South Americas. Since its start in 2009, average company growth is 400 percent.
She holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur Magazine featured her as one of four Super Sonic Youth, dubbing her a “Zen Master of Marketing.” And, in 2012, Shama’s company, The Marketing Zen Group, was honored at The White House for being named to the Empact100 list of the top 100 U.S. companies to be run by a young entrepreneur.
When not working directly with her clients or shooting her shows, Shama travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
The 3rd edition of her best-selling book, The Zen of Social Media Marketing, is due out in January 2013.
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Questions & Notes From This Event
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Anonymous askedWith social media ever evolving, where do you see the use of images continuing to spark engagement going? Facebook & Twitter receive more RTs and Likes. Pinterest & Instagram are all photos. What do you think is next?20:48 -
Anonymous askedWhat metrics do you use to track the effectiveness of social media marketing? Are the metrics different for B2B vs B2C? Thanks!22:58 -
Simmone Seymour askedWhat is your number one tip to young women who want to become involved in marketing? Do you think claims that women still hold themselves back in the business world have merit? If so, what are some solutions that you would propose from your experience?25:45 -
Amanda Pouchot askedWhat can you do if you think you've mis-stepped online and hurt your personal brand?28:10
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