For over a decade, I have blazed a trail in my marketing and advertising career, and propelled across various industries including consumer packaged goods, digital entertainment, fashion, automotive and sports. In my current role managing the Music and Entertainment Marketing Group at PepsiCo North America, I create engagement plans for brands across the PepsiCo portfolio. I have spearheaded 360º integrated programs which engage tastemaker-consumers through music, film, tv, print, online, grassroots, events, and retail vehicles. During my tenure, I’ve activated celebrity endorsements such as Beyonce, Kanye West, Nicki Minaj and Eminem, as well as managed the brand integration of media juggernauts like the SuperBowl, Simon Cowell's The X Factor, GRAMMY Awards, and MTV VMAs to name a few. Building on my prior experience as Vice President of Marketing for fashion brand, Ashley Stewart, and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB, I continue to find innovative ways to build strong brand equity.
Questions & Answers 10
What are some key ideas that marketing undergrad students should not forget about when creating business cards?
I'm about to graduate with my A.A in Communications,how do you think I should stand out to employers who are looking for those with a B.A?
Bozoma, I want to apply for internships for the summer after sophomore year. How can I stand out compared to those with more experience?
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Hi bozoma, could you share some thoughts on what you think are key elements in creating a cross-media experience?
Hi Bozoma! As a Grad student in Sports & Entertainment I struggle with being respectable yet dominant in a male-oriented field. Any advice?
What do you suggest for an internship for advertisement? Also, do you think that it can go for someone who is in high school?
Always be yourself, unless you can be a unicorn. And then always be a unicorn.
Avid reader, hip hop music fanatic, insatiable shoe-zealot, and Lael's mommy!
Fashion, Art & Design
November 2009 – January 2011
Consumer Packaged Goods
March 2005 – October 2009
January 2000 – January 2004
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