For over a decade, I have blazed a trail in my marketing and advertising career, and propelled across various industries including consumer packaged goods, digital entertainment, fashion, automotive and sports. In my current role managing the Music and Entertainment Marketing Group at PepsiCo North America, I create engagement plans for brands across the PepsiCo portfolio. I have spearheaded 360º integrated programs which engage tastemaker-consumers through music, film, tv, print, online, grassroots, events, and retail vehicles. During my tenure, I’ve activated celebrity endorsements such as Beyonce, Kanye West, Nicki Minaj and Eminem, as well as managed the brand integration of media juggernauts like the SuperBowl, Simon Cowell's The X Factor, GRAMMY Awards, and MTV VMAs to name a few. Building on my prior experience as Vice President of Marketing for fashion brand, Ashley Stewart, and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB, I continue to find innovative ways to build strong brand equity.