Media Strategy Supervisor on P&G account (Pantene) - Responsible for delivering excellence, innovation, and best-in-class engagement across all media touchpoints, including television, print, tablet, digital, mobile, and social. - Develop communications planning, including consumer path to purchase, media habits, areas of opportunity, and tactical media plan. - Consult on brand strategy for the development of Facebook and Twitter initiatives, credentialing programs, sampling, and first-to-market opportunities. - Sell in large-scale integrations and custom programs to client and lead these programs from ideation to final execution. - Supervise and coach two media associates and two project assistants.

Media Activation and Strategy Supervisor on Microsoft account - Led development of media strategy and tactical plan for Microsoft's cloud computing initiatives. - Researched audience insights for several B2B targets. - Developed a holistic communications plan with marketplace, product, platform, and measurement facets. - Negotiated and purchased digital media, and monitored and optimized results. - Managed communication and created strong relationships between internal, client, and partner agency teams. - Supervised and coached two media associates.

Digital Marketing Associate on Disney account - Specialized in emerging media, including advanced TV, mobile, social, dynamic advertising, and gamification. - Spearheaded improvements to the media trends newsletter, and managed and created the workflow process. - Conducted a consulting project on reaching Hispanics in the digital space that informed Disney’s multicultural strategic approach and led to the creation of an additional media job position at Disney. - Led the annual competitive report for Disneyland using AdViews, ComScore, and eMarketer. - Wrote POVs on applications and implications of new technologies and presented results to client. Broadcast Activation Associate on Hanesbrands and Stanley Steemer accounts - Planned, negotiated, and invested national television budgets across all dayparts. - Designed signature brand campaigns including Live! With Regis & Kelly Dream Home Giveaway, custom segments in The View, and red carpet award show integrations. - Presented marketing campaigns to client, including selling in large-scale media partnerships. - Primary contact for management, optimization, maintenance, and post-buy reports of several brands.